Performance Marketing

Performance Marketing Agency in Sri Lanka

Performance marketing is advertising you can measure: every campaign is tied to a goal — enquiries, sales, sign-ups — and budgets move towards whatever is working. We plan, launch and optimise paid campaigns across search, social and video.

Most agencies buy media and ask someone else for the ads. We make both. Because design, photography and film are produced in-house, new creative can be made and tested quickly — often the biggest lever a campaign has.

CAPABILITIES

What we deliver

  • Paid search

    Google Ads search campaigns that reach people actively looking for what you offer.

  • Paid social

    Meta campaigns across Facebook and Instagram, targeted by audience, interest and behaviour.

  • Video advertising

    YouTube and social video campaigns using films and cut-downs produced by our team.

  • Ad creative

    Static, carousel and video ads designed and produced in-house, in every format each platform needs.

  • Tracking & analytics

    Conversion tracking and analytics set up properly, so results are measured rather than guessed.

  • Testing & optimisation

    Audiences, creative and budgets tested and adjusted continuously against your goals.

OUR PROCESS

How we approach performance marketing

  1. 01

    Goals & tracking

    We agree what success means and make sure it can be measured.

  2. 02

    Strategy

    Channels, audiences, budget split and messaging are planned.

  3. 03

    Creative

    Ads are designed, shot or animated for each platform and placement.

  4. 04

    Launch

    Campaigns go live with tests built in from day one.

  5. 05

    Optimise & report

    Results are reviewed regularly, budgets shifted to what works, and progress reported clearly.

WHY THE CREATIVE FACTORY

ONE STUDIO, END TO END

  • Making work since 2019

    The studio has been designing, producing and marketing for brands in Sri Lanka since it was founded.

  • Nine disciplines, one team

    Design, production and marketing under one roof — the team that makes the work can also get it seen, with fewer handovers and one consistent standard.

  • Founder-led

    Projects are led by founder and lead designer Chandupa Weerakkody, so creative decisions stay with the people who shaped the idea.

  • Trusted by known brands

    Clients include Hayleys, SLIIT, CINEC Campus, Whisper, Pantene, Head & Shoulders.

FAQ

Common questions

What budget do we need for performance marketing?

It depends on your goals, your market and the platforms that suit your audience. Ad spend is separate from management and creative costs. We recommend a starting budget after the brief, and it can scale once results are proven.

How do you measure success?

Against goals agreed at the start — for example cost per enquiry, cost per sale or return on ad spend. Conversion tracking is set up before launch so results are measured rather than estimated.

Do you create the ads as well as run them?

Yes. Design, photography, animation and video are all produced in-house, so we can create new ad variations quickly and test which messages and formats perform best.

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